Building B2B funnels that you can actually trust.
SalesFunnel.Solutions helps B2B companies turn cold data into predictable leads, booked appointments and conversations with real decision-makers – with full respect for compliance, privacy and your brand.
• Remote-first, senior-led and lean on overhead – so you get high quality at fair prices.
• 20+ years of hands-on B2B funnel, sales and lead generation experience in the IT industry.
• Deep focus on GDPR and upcoming AI Act compliance in everything we design.
One conversation, no pressure. We map where you are today and what kind of funnel or lead gen system makes sense for you.
Jens combines a 20-year director career at Canon in Europe with deep experience in B2B sales funnels, lead generation and human psychology – designing systems that respect both data and people.
SalesFunnel.Solutions is built as a remote-first company to keep overhead low and pass that value on to you. You get senior expertise, clear communication and systems designed with GDPR and the AI Act in mind from day one.
Who is behind your funnel work?
When you trust someone with your data, your brand and your outbound, you want to know who’s actually behind the work. Here’s the short version of Jens’ background.
Jens has worked with B2B sales funnels and lead generation in the IT industry for over two decades, including a 20-year director career at Canon in Europe. He’s been responsible for large accounts, complex sales cycles and multi-stakeholder deals across different countries.
This experience means your funnels are designed from the perspective of someone who has actually sat across the table from C-level decision-makers, procurement and legal – not just from theory.
Jens’ education and training blend analytical thinking with a deep understanding of human behaviourand AI automation:
- M.Sc. academic background.
- Qualified psychotherapist – trained to listen, ask the right questions and understand what drives people.
- Uses this mix to design outreach and funnels that feel human, relevant and respectful.
In practice, this means: fewer generic messages, more tailored conversations – and a much better experience for your prospects.
From 200+ published books to your lead magnets
Jens has published over 200 books on Amazon and Google Books. That discipline in writing, structuring and explaining complex topics clearly is the same skillset used to create high-trust content for your funnel.
Publishing at this scale has taught Jens how to turn complex, technical or emotional topics into content that’s simple, useful and trustworthy. It’s not about buzzwords – it’s about clarity.
See a selection on Amazon: amazon.com/author/jensbelner
Most funnels fail because the content feels shallow, generic or pushy. With an author’s mindset, we create:
- Lead magnets that actually teach and build trust.
- Books and audiobooks that position your brand as the guide.
- Onboarding materials that make clients feel supported and confident.
The result: higher-quality leads, more informed prospects and smoother sales conversations.
Remote-first, lean and client-focused
SalesFunnel.Solutions is intentionally built as a remote-first company. That isn’t a trend – it’s a structural decision that benefits you directly.
We keep fixed costs low by working remotely and staying lean. Instead of funding office rent and layers of middle management, we invest in:
- Better tools, data and automation.
- Specialist collaborators when needed.
- Time for deep, thoughtful work on your projects.
This is why we can offer senior-level experience, robust systems and high quality at prices that would be difficult for a traditional agency to match.
You get a partner who:
- Speaks the language of both sales and operations.
- Understands the realities of B2B buying and internal politics.
- Can move quickly, iterate and adapt based on real data.
And if at any point it’s not a fit or the timing isn’t right, you’re not locked into a high-overhead structure. We keep things flexible and transparent.
GDPR and AI Act are not afterthoughts
Compliance isn’t a checkbox added at the end. It’s part of how we design funnels, data flows and AI-powered systems from the very beginning.
We take data protection seriously. When we work with contact lists, cold outreach or AI tools, we consider:
- Lawful basis for processing and clear purpose.
- Transparency and opt-out mechanisms.
- Data minimisation and secure handling.
Our goal is simple: help you grow in a way that protects both your reputation and your relationships with prospects and clients.
AI can be powerful – and also risky if used without structure. We follow the spirit of the AI Act by:
- Focusing on transparency and explainability.
- Keeping humans in the loop for key decisions.
- Using AI to support your teams, not replace their judgment.
This approach lets you benefit from the speed of AI while staying ahead of regulatory expectations.
Part of a wider compliance & automation network
SalesFunnel.Solutions doesn’t stand alone. We are connected to associated companies that focus on compliance, automation and AI – giving you access to broader expertise when you need it.
EUCompliance.Support focuses on helping organisations align with EU regulations and compliance requirements. From whistleblower directives to broader governance topics, this network connection means your funnel work can be aligned with a stronger compliance framework.
When necessary, we can coordinate with EUCompliance.Support to ensure your outreach and processes support – rather than undermine – your compliance posture.
AIworkflow.biz specialises in AI, automation and agents that streamline workflows across tools and departments.
- Connecting CRMs, outreach tools and internal systems.
- Automating repetitive processes around sales and operations.
- Designing AI agents that support humans instead of replacing them.
Together with SalesFunnel.Solutions, this creates a powerful combination: more leads, smoother processes and less manual busywork.
Ready to talk about your funnel, not just theory?
If you want to explore how validated data, cold outbound, content and AI can work together for your business – the next step is simple: let’s have a focused conversation about your situation, your market and your options.
- Clarify where you are today and what’s realistic.
- Identify low-hanging opportunities for better lead flow.
- See how compliance and growth can work together.
Senior experience at the table with C-level, procurement and legal – brought directly into your funnel design.
Lean, flexible and designed for GDPR and AI Act realities – so growth and responsibility move in the same direction.
Book a short call and see what your funnel could look like.
In 20–30 minutes we map your current situation, show you what’s possible with B2B appointment setting and outbound — and give you clear next steps, even if we don’t work together.
• No hard pitch. A practical conversation about your leads and pipeline.
• Get clarity on where cold email, LinkedIn and callers actually fit for you.
• Walk away with 1–3 concrete ideas you can implement immediately.
You’re not committing to a project — just a structured conversation about better lead flow and appointment setting.
We combine validated contact lists, cold email, LinkedIn outreach and human callers into a simple system that books conversations with decision-makers — not just clicks and impressions.
You’ll understand what’s realistic in your market, which channels make sense, and how to start testing without burning budget or reputation.
What happens in a short appointment setting call?
The goal is not to “sell you an agency retainer”. The goal is to understand your situation and see if our appointment setting approach can realistically help you.
We start with a few focused questions:
- Who are your ideal clients and decision-makers?
- What’s your current lead flow and close rate?
- What has and hasn’t worked for you so far?
This gives us enough to avoid generic advice and stay concrete.
We look at your existing funnel (even if it’s very simple or mostly manual) and identify where appointments are currently lost:
- No consistent outreach?
- Conversations, but not with the right people?
- Meetings booked, but not prepared?
Based on your situation, we walk through specific options:
- Cold email campaigns with clear booking calls-to-action.
- LinkedIn flows to warm up cold leads.
- Human appointment setters to qualify and book calls.
You’ll see what’s realistic for your budget, capacity and timeline.
We end the call with 1–3 concrete next steps. These might be:
- A simple test campaign to validate interest.
- A structured plan for callers and scripts.
- Or a recommendation that you focus elsewhere first.
Either way, you leave with clarity — not more confusion.
Appointment setting that respects both numbers and people
Our role is to design and run a system that steadily books qualified calls for you — without burning your brand or your team.
We help you set up cold email and LinkedIn workflows that:
- Target the right people in the right companies.
- Use messages that sound human, not like templates.
- Make it easy to say “yes” to a short meeting.
The focus is on quality conversations, not vanity metrics.
Our callers can:
- Follow up on email or LinkedIn interest.
- Screen and qualify leads before they talk to you.
- Book meeting slots directly into your calendar.
Your sales team spends more time in real conversations, less time chasing.
We write and refine:
- Call scripts that feel natural, not robotic.
- Email and LinkedIn sequences aligned with your positioning.
- Short, respectful responses to common objections.
The result is a smoother, more predictable path to booked meetings.
We track what actually happens:
- Which messages generate replies and bookings.
- Which segments convert better.
- Where prospects drop off in the process.
We don’t guess — we adjust based on real data and feedback.
Benefits of a short meeting (and why it’s low-risk)
If you’ve been thinking about improving your lead flow or adding appointment setters, a short call is the simplest way to move from “thinking about it” to having a clear, realistic plan.
In a noisy market, it’s hard to know which lever to pull first. The meeting gives you:
- A reality check on your current funnel.
- An outside perspective grounded in 20+ years of B2B sales.
- A sense of what’s realistic in your niche.
You’ll leave the call with:
- 1–3 specific actions to improve lead quality or show-up rates.
- Ideas you can use even if you implement internally.
- Better language for your outreach or landing pages.
Booking a meeting does not lock you into anything. There is:
- No obligation to sign a contract.
- No 60-minute “pitch deck” presentation.
- No surprise upsell at the end.
If it’s not a fit, we’ll say so — and you’ll still get value from the conversation.
Every month without a working appointment setting system is a month where:
- Potential deals never hear from you.
- Your team spends time chasing instead of closing.
- Your competitors stay more visible than you.
A short meeting is a small step that can unblock much bigger progress.
Breaking down barriers before you click “Book”
It’s normal to hesitate before booking a call. Here are honest answers to the most common concerns.
Choose a time that works for you
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